MEJURI VALENTINE'S DAY

MEJURI VALENTINE'S DAY

A refreshing new take on traditional Valentine’s tropes, using 3D imagery alongside off-figure product shots to create an eye-catching campaign. The ad creative resulted in twice the initially projected clickthru rate.

Design Joel Louzado
Creative Direction Sam Heichert, Carla Poirier
Copy Nourhan Hesham, Stephanie Ling
3D Rendering Ada Sokół

A refreshing new take on traditional Valentine’s tropes, using 3D imagery alongside off-figure product shots to create an eye-catching campaign. The ad creative resulted in twice the initially projected clickthru rate.

Design Joel Louzado
Creative Direction Sam Heichert, Carla Poirier
Copy Nourhan Hesham, Stephanie Ling
3D Rendering Ada Sokół

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My job was use the art (created by Ada Sokoł) to create enticing lockups that still brought attention to our jewelry. Balancing motion and static design was important to ensure that the communications were not too overwhelming.

My job was use the art (created by Ada Sokoł) to create enticing lockups that still brought attention to our jewelry. Balancing motion and static design was important to ensure that the communications were not too overwhelming.

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Gift Guide Landing Page

Gift Guide Landing Page

Screen Shot 2022-03-13 at 8.27.50 PM

Created a filter that was an elevated version of the heart memes that are popular on other social media platforms. This filter was created using Spark AR.

Created a filter that was an elevated version of the heart memes that are popular on other social media platforms. This filter was created using Spark AR.

Web Banners
Screen Shot 2022-03-18 at 5.14.07 PM

Directed ads created by Acquire, delivering lockups and typography guidelines, as well as direction on motion and sound design.

Directed ads created by Acquire, delivering lockups and typography guidelines, as well as direction on motion and sound design.

© Joel Louzado, 2022


© Joel Louzado, 2022