THE LETTER SHOP

MEJURI COLLECTIBLES VOL. 2

A product spotlight on Mejuri's Letter assortment, my main objective was to create vignettes that disguised our Letter Pendants in real life using 3D-generated vignettes. The campaign generated over 1M organic social impressions and gained the account over 2500 Instagram followers.

Art Direction, Design Joel Louzado
Creative Direction Joel Louzado, Sam Heichert
Copy Katie Andrade
3D Rendering Samuel Walker

I was tasked with creating an exciting direction to feature our talent collaboration with Briana King, Matilda Djerf & Nadya Okamoto. Building off the modern nostalgia theme of our first Collectibles volume, I combined Y2K design and photography with modern-day digital references such as iPhone 0.5x selfies and BeReal.

Creative Direction, Design Joel Louzado
Photo Direction Joel Louzado, Isabella Alesci
Copy Katie Andrade
Photography Carlos & Elyse

Web Banner for Mejuri's Letter Shop. There is a 3D render of a toy machine full of Letter Pendants on the left with a Pendant falling out of the front. On the right is a closeup of a car licence plate that spells out

Fall Icons
Graphic/Motion Design, Filter Design

Fall Icons
Fall IconsGraphic/Motion Design, Filter Design

MVM Ad Direction
Art Direction

MVM Ad Direction
MVM Ad DirectionArt Direction

Pride Campaign
Art Direction

Pride Campaign
Pride CampaignArt Direction

Valentine's Day
Graphic Design, Direction, Filter Design

Valentine's Day
Valentine's DayGraphic Design, Direction, Filter Design

Collectibles Vol 2
Art Direction, Graphic Design

Collectibles Vol 2
Collectibles Vol 2Art Direction, Graphic Design

The Letter Shop
Art Direction, Graphic Design

The Letter Shop
The Letter ShopArt Direction, Graphic Design

© Joel Louzado, 2022


© Joel Louzado, 2022