KNIX FOR LIFE

MEJURI COLLECTIBLES VOL. 2

Design Direction Joel Louzado 
Design Savina Mendonca, Joel Louzado
Creative Direction Rebecca Watson, Dave Barber
Copy Dave Barber

I was tasked with creating an exciting direction to feature our talent collaboration with Briana King, Matilda Djerf & Nadya Okamoto. Building off the modern nostalgia theme of our first Collectibles volume, I combined Y2K design and photography with modern-day digital references such as iPhone 0.5x selfies and BeReal.

Creative Direction, Design Joel Louzado
Photo Direction Joel Louzado, Isabella Alesci
Copy Katie Andrade
Photography Carlos & Elyse

03272024_GUnion_Announcement_01
Billboard-1-web
Billboard-2-web

Fall Icons
Graphic/Motion Design, Filter Design

Fall Icons
Fall IconsGraphic/Motion Design, Filter Design

MVM Ad Direction
Art Direction

MVM Ad Direction
MVM Ad DirectionArt Direction

Pride Campaign
Art Direction

Pride Campaign
Pride CampaignArt Direction

Valentine's Day
Graphic Design, Direction, Filter Design

Valentine's Day
Valentine's DayGraphic Design, Direction, Filter Design

Collectibles Vol 2
Art Direction, Graphic Design

Collectibles Vol 2
Collectibles Vol 2Art Direction, Graphic Design

The Letter Shop
Art Direction, Graphic Design

The Letter Shop
The Letter ShopArt Direction, Graphic Design

Knix For Life (ft. Gabrielle Union)
Design Direction

Knix For Life (ft. Gabrielle Union)
Knix For Life (ft. Gabrielle Union)Design Direction

© Joel Louzado, 2022


© Joel Louzado, 2022