MEJURI FALL ICONS CAMPAIGN
MEJURI FALL ICONS CAMPAIGN
A bold campaign starring Icons from past and present, Christy Turlington & Binx Walton. Featuring digital out-of-home placements all across NYC, digital ads across all paid social channels, and a custom Instagram Effect that invites the user to become the Icon in our campaign.
Design Joel Louzado
Creative Direction Sam Heichert, Justine Lançon
Copy Nourhan Hesham, Stephanie Ling
A bold campaign starring Icons from past and present, Christy Turlington & Binx Walton. Featuring digital out-of-home placements all across NYC, digital ads across all paid social channels, and a custom Instagram Effect that invites the user to become the Icon in our campaign.
Design Joel Louzado
Creative Direction Sam Heichert, Justine Lançon
Copy Nourhan Hesham, Stephanie Ling
Digital ads I used annotations and diptychs to highlight product whilst still showcasing our impressive talent. Using the quick macro shots of the product made the ads flashier and encouraged watching and clickthru.
Digital ads I used annotations and diptychs to highlight product whilst still showcasing our impressive talent. Using the quick macro shots of the product made the ads flashier and encouraged watching and clickthru.
INVITING OUR CUSTOMERS INTO OUR CAMPAIGN AND BECOME THE ICONS
INVITING OUR CUSTOMERS INTO OUR CAMPAIGN AND BECOME THE ICON
While I have been involved with direction on every Mejuri Instagram filter, this was my first forray into filter creation, built from scratch using SparkAR.
While I have been involved with direction on every Mejuri Instagram filter, this was my first forray into filter creation, built from scratch using SparkAR.
Digital OOH Photos of campaign stars Binx Walton & Christy Turlington plastered across over 700 digital screens across New York City.
Digital OOH Photos of campaign stars Binx Walton & Christy Turlington plastered across over 700 digital screens across New York City.
