MEJURI COLLECTIBLES
VOL. 2
MEJURI COLLECTIBLES VOL. 2
I was tasked with creating an exciting direction to feature our talent collaboration with Briana King, Matilda Djerf & Nadya Okamoto. Building off the modern nostalgia theme of our first Collectibles volume, I combined Y2K design and photography with modern-day digital references such as iPhone 0.5x selfies and BeReal.
Creative Direction, Design Joel Louzado
Photo Direction Joel Louzado, Isabella Alesci
Copy Katie Andrade
Photography Carlos & Elyse
I was tasked with creating an exciting direction to feature our talent collaboration with Briana King, Matilda Djerf & Nadya Okamoto. Building off the modern nostalgia theme of our first Collectibles volume, I combined Y2K design and photography with modern-day digital references such as iPhone 0.5x selfies and BeReal.
Creative Direction, Design Joel Louzado
Photo Direction Joel Louzado, Isabella Alesci
Copy Katie Andrade
Photography Carlos & Elyse
Left: Campaign images
Above: Samples from moodboard.
Responsiblities included: poseboard, photo selects,
and retouching notes.
Image 1: Final images from campaign.
Image 2: Sample images from moodboard.
Responsiblities included: poseboard, photo selects,
and retouching notes.
Homepage Hero Layout
Homepage Hero Layout
Ads Referenced magazine editorial cutouts and typography, combined with current references of digital platforms like BeReal.
I also created a series of animations to illustrate how the Collectibles products work.
Ads referenced magazine editorial cutouts and typography, combined with current references of digital platforms like BeReal.
For added mood, I requested a Canon Powershot point-and-shoot camera and collected BTS footage, which I was able to leverage for social content, ads, and (in partnership with our events team) event materials.
For an added Y2K mood, I requested a Canon Powershot point-and-shoot camera and collected BTS footage, which we were able to leverage for social content, ads, and event materials.
