the-artist-cover

the artist

goal

Illustrate, design, and bind an original book.

goal
To create motion graphic focused on typography for any audio clip under one minute.

goal
To create motion graphic focused on typography for any audio clip under one minute.

tools

InDesign, Photoshop

tools
AfterEffects, Illustrator, Premiere Pro

tools
AfterEffects, Illustrator, Premiere Pro

time

Jan – April 2019

time
Nov - Dec 2018

time
Nov - Dec 2018

now this is a story all about how...

process

how i did it

In high school, I wrote a children's book for an English class assignment, entitled "The Artist," and had the chance to read it to my old Catholic elementary school. While the book was received very well, it was designed very poorly. My goal was to take the manuscript and give it a new life, with more a more immersive layout and more complex illustrations.

Below you can see the older version of my book. It utilized the same illustration-writing composition on each page, and there was not very much attention to the typography, and not as much detail as I would have liked in the illustrations. As they were watercoloured and scanned, I couldn't modify them in the way that I wanted to digitally.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

the-artist-old-spread-1
the-artist-spread-2
the-artist-spread-3
Screen Shot 2019-05-09 at 5.04.20 PM
Screen Shot 2019-05-09 at 5.04.32 PM
Screen Shot 2019-05-09 at 5.04.42 PM

starting over: character design

process

how i did it

After refining my manuscript, I had a good idea of all of the characters and how I wanted them to change. I spent time trying to find a good way to visualize each of them, experimenting with different head and body shapes for each.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

character-sketch-1
character-sketch-refined
character-sketch-2
character-sketch-3

storyboards

storyboards

storyboardin

Once again, I mapped out the narrative and how many drawings I would actually need. I also took a look at what format that I wanted to bind and print my book in. While I did have a few ideas of a more experimental book binding, I found that traditional perfect binding would allow me to devote the focus on the actual illustrations.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

format-concept
storyboards

drawings, outlines and paintings (oh my)

storyboards

storyboardin

I decided to draw the sketches in a sketchbook that was the same size as one spread, so I could try and map out where to put the text. Sketching them manually ensured that I kept the organic feel that I wanted. However, by scanning them in and digitally painting them in Photoshop, I was able to digitally manipulate them as many times as I needed to.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

spread-2
spread-1

printing and binding

Once I finished all of the inside content, I set to printing. I chose to perfect bind it with a hardcover, to give it support. You can see the finished product below.

ok how bout you just watch it tho?

how bout you just watch it tho?

ok but how bout you actually
watch it?

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

© Joel Louzado 2019

© Joel Louzado 2019

© Joel Louzado 2019