Screen Shot 2019-03-14 at 7.40.05 PM

sickening

goal

To create motion graphic focused on typography for any audio clip under one minute.

goal
To create motion graphic focused on typography for any audio clip under one minute.

goal
To create motion graphic focused on typography for any audio clip under one minute.

tools

AfterEffects, Illustrator, Premiere Pro

tools
AfterEffects, Illustrator, Premiere Pro

tools
AfterEffects, Illustrator, Premiere Pro

time

Nov - Dec 2018

time
Nov - Dec 2018

time
Nov - Dec 2018

so what had happened was...

so what had happened was...

so what had happened was...

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. 

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. 

Watch it here first.

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. Yikes.

process

process

how i did it

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Screen Shot 2019-03-27 at 1.42.43 PM
Screen Shot 2019-03-27 at 1.42.32 PM

storyboards

storyboards

storyboardin

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Storyboards

ok how bout you just watch it tho?

how bout you just watch it tho?

ok but how bout you actually
watch it?

Sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

© Joel Louzado 2019

© Joel Louzado 2019

© Joel Louzado 2019