sickening

so what had happened was...

so what had happened was...

so what had happened was...

The original video clip was taken from an iconic piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. 

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. 

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. 

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. Yikes.

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

tools
AfterEffects, Illustrator, Premiere Pro

tools
AfterEffects, Illustrator, Premiere Pro

process

Before starting my project, I created two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant yet commandeering and captured the sass in the drag queen's voice. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour and campiness it needed.

Following the moodboard stage, I planned my content using storyboards. Although my initial narrative suggests using illustrative elements like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

process

process

Screen Shot 2019-03-27 at 1.42.43 PM
Screen Shot 2019-03-27 at 1.42.32 PM
Storyboards

challenges

As someone who was still new to AfterEffects, this was a fairly large project to take on. For me, the easiest part was ideating and visualizing how I wanted the text to move and react. The biggest challenge was figuring out how to execute it. However, with the help of my professor, Julia Grzeskowiak (and a whole slew of YouTube tutorials), I was able to teach myself the necessary techniques to achieve my vision.

process

challenges

oh don't leave just yet!

all / flip magazine / queer st / toronto festival of beer / sickening 
or just contact me already

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

© Joel Louzado 2019

© Joel Louzado 2019

© Joel Louzado 2019