Queer Street Mag

queer street mag

goal

Create a magazine that has a larger representation of drag than just RuPaul's Drag Race

goal
To create motion graphic focused on typography for any audio clip under one minute.

goal
To create motion graphic focused on typography for any audio clip under one minute.

tools

InDesign, Photoshop, Lightroom

tools
AfterEffects, Illustrator, Premiere Pro

tools
AfterEffects, Illustrator, Premiere Pro

time

Jan – April 2019

time
Nov - Dec 2018

time
Nov - Dec 2018

here's the tea

so what had happened was...

so what had happened was...

In 2009, RuPaul's Drag Race brought together a community of queer people that had rarely seen themselves positively represented. Flash forward to 2018, RuPaul did an interview with The Guardian, explaining that he felt as though drag was only a political statement if it were cisgender men performing.

Drag is an artform that at its core, aims to blur the expectations of gender. Why shouldn’t all queer people be able to unite under the umbrella of drag? In an attempt to disprove RuPaul's constrained idea of what constitutes a drag queen, this magazine explores the non-conventional beauty of local drag queens, that you may not see on the show. I interviewed three queens from Toronto, and directed personalized shoots for each one.

Photography by Madeline Benevides, styling by Tanner Wur-Lucko.
Directed and designed by yours truly.

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. 

Watch it here first.

The original video clip was taken from an *iconic* piece of RuPaul's Drag Race history, in which two queens, get into a fight. The conversation doesn't seem too out of the ordinary, until Mimi suggests that Shangela has a sugar daddy. Yikes.

process

process

how i did it

The visual direction is inspired by the punk era, a time of rebellion, art, and pushing against censorship. The portraits are centred around the theme of tea parties, signifying the term "spilling tea." This was a phrase originated from the black drag community, meaning gossiping or sharing intel. Since this magazine was a critique of mainstream drag culture, the tea set was intentionally broken and cracked.

To compliment this broken aesthetic, the body paragraphs, titles, pull quotes, and images were skewed on different angles, as well as given different shapes and "cracks." The magazine uses GT Sectra Book as its primary typeface, however each queen's section utilizes a different typeface for their titles and pull quotes, to emphasize the diversity of the drag scene.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Before starting my project, I was sure to create two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Monochrome
Colour Accent
Broken

the stories

storyboards

storyboardin

I interviewed each queen, and from their answers, wrote full-length features for each one. This would take up the written content for each section.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Tash Riot
Manghoe Lassi
Allysin Chaynes

take your own advice dude

storyboards

storyboardin

Between the articles, I used quotes from RuPaul's 1995 autobiography entitled, Lettin' It All Hang Out to show the contradictory nature of his preaching. The text accent colour in each spread is used to foreshadow the colour of the following feature.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Here is where I mapped out the narrative. Although my initial narrative suggests using graphics like fire and water, I ended up scrapping those ideas to simplify the video and bring more attention to the type.

Tash
Manghoe
Allysin

sneak a peek below 

ok how bout you just watch it tho?

how bout you just watch it tho?

ok but how bout you actually
watch it?

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

© Joel Louzado 2019

© Joel Louzado 2019

© Joel Louzado 2019