queer street mag

when did wearing dresses and
heels become men's club?

A drag mag that explores the non-conventional performers.

when did wearing dresses and heels become
men's club?

A drag mag that explores the non-conventional performers.

when did wearing dresses and heels
become 
men's club?

A drag mag that explores the non-conventional performers.

ok, here's the tea.

ok so here's the tea

ok here's the tea

In 2018, RuPaul, host of the titular RuPaul's Drag Race, did an interview with The Guardian. He explained that he felt as though drag was only a political statement if it were cisgender men performing.

Drag is an artform that at its core, aims to blur the expectations of gender. Why shouldn’t all queer people be able to unite under the umbrella of drag? In an attempt to disprove RuPaul's constrained idea of what constitutes a drag queen, this magazine explores the non-conventional beauty of local drag queens that you may not see on the show. 

In 2018, RuPaul, host of the titular RuPaul's Drag Race, did an interview with The Guardian. He explained that he felt as though drag was only a political statement if it were cisgender men performing.

Drag is an artform that at its core, aims to blur the expectations of gender. Why shouldn’t all queer people be able to unite under the umbrella of drag? In an attempt to disprove RuPaul's constrained idea of what constitutes a drag queen, this magazine explores the non-conventional beauty of local drag queens that you may not see on the show. 

In 2018, RuPaul, host of the titular RuPaul's Drag Race, did an interview with The Guardian. He explained that he felt as though drag was only a political statement if it were cisgender men performing.

Drag is an artform that at its core, aims to blur the expectations of gender. Why shouldn’t all queer people be able to unite under the umbrella of drag? In an attempt to disprove RuPaul's constrained idea of what constitutes a drag queen, this magazine explores the non-conventional beauty of local drag queens that you may not see on the show. 

In 2018, RuPaul, host of the titular RuPaul's Drag Race, did an interview with The Guardian. He explained that he felt as though drag was only a political statement if it were cisgender men performing.

Drag is an artform that at its core, aims to blur the expectations of gender. Why shouldn’t all queer people be able to unite under the umbrella of drag? In an attempt to disprove RuPaul's constrained idea of what constitutes a drag queen, this magazine explores the non-conventional beauty of local drag queens that you may not see on the show. 

duration
January – April 2019
tools
InDesign, Photoshop,
Lightroom

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

duration
January – April 2019
tools
InDesign, Photoshop, Lightroom

duration
January – April 2019
tools
InDesign, Photoshop, Lightroom

team
Photography by
Madeline Benevides
Assistant styling by
Tanner Wür-Lucko

team
Photography by Madeline Benevides
Assistant styling by Tanner Wür-Lucko

team
Photography by Madeline Benevides
Assistant styling by Tanner Wür-Lucko

team
Photography by Madeline Benevides
Assistant styling by Tanner Wür-Lucko

process

process

process

The visual direction is inspired by the punk era, a time of rebellion, art, and pushing against censorship. The portraits are centred around the theme of tea parties, a nod to the term "spilling tea." This was a phrase originated from the black queer community, meaning gossiping or sharing intel. Since this magazine was a critique of mainstream drag culture, the tea set was intentionally broken and cracked.

To compliment this broken aesthetic, the body paragraphs, titles, pull quotes, and images were skewed on different angles, as well as given different shapes and "cracks." The magazine uses GT Sectra Book as its primary typeface, however each performer's section utilizes a different typeface for their titles and pull quotes, to emphasize the diversity of the drag scene.

The visual direction is inspired by the punk era, a time of rebellion, art, and pushing against censorship. The portraits are centred around the theme of tea parties, a nod to the term "spilling tea." This was a phrase originated from the black queer community, meaning gossiping or sharing intel. Since this magazine was a critique of mainstream drag culture, the tea set was intentionally broken and cracked.

To compliment this broken aesthetic, the body paragraphs, titles, pull quotes, and images were skewed on different angles, as well as given different shapes and "cracks." The magazine uses GT Sectra Book as its primary typeface, however each performer's section utilizes a different typeface for their titles and pull quotes, to emphasize the diversity of the drag scene.

The visual direction is inspired by the punk era, a time of rebellion, art, and pushing against censorship. The portraits are centred around the theme of tea parties, a nod to the term "spilling tea." This was a phrase originated from the black queer community, meaning gossiping or sharing intel. Since this magazine was a critique of mainstream drag culture, the tea set was intentionally broken and cracked.

To compliment this broken aesthetic, the body paragraphs, titles, pull quotes, and images were skewed on different angles, as well as given different shapes and "cracks." The magazine uses GT Sectra Book as its primary typeface, however each performer's section utilizes a different typeface for their titles and pull quotes, to emphasize the diversity of the drag scene.

stories

stories

stories

Each drag artist was given their own section, where they answered questions about their career. I gave each section a dramatic introductory spread,
which set the tone for each performer.

Each drag artist was given their own section, where they answered questions about their career. I gave each section a dramatic introductory spread, which set the tone for each performer.

Each drag artist was given their own section, where they answered questions about their career. I gave each section a dramatic introductory spread, which set the tone for each performer.

Each drag artist was given their own section, where they answered questions about their career. I gave each section a dramatic introductory spread, which set the tone for each performer.

Tash Riot
Manghoe Lassi
Allysin Chaynes

take your own advice, ru

take your own advice, ru

take your own advice, ru

Between the articles, I used quotes from RuPaul's 1995 autobiography entitled, "Lettin' It All Hang Out" to show the contradictory nature of his preaching. The text accent colour in each spread is used to foreshadow the colour of the following feature.

Between the articles, I used quotes from RuPaul's 1995 autobiography entitled, "Lettin' It All Hang Out" to show the contradictory nature of his preaching. The text accent colour in each spread is used to foreshadow the colour of the
following feature.

Between the articles, I used quotes from RuPaul's 1995 autobiography entitled, "Lettin' It All Hang Out" to show the contradictory nature of his preaching. The text accent colour in each spread is used to foreshadow the colour of the following feature.

Tash
Manghoe
Allysin

challenges and takeaways

takeaways and challenges

challenges and takeaways

The greatest challenge was figuring out logistics for the photoshoots. I learned how to coordinate the schedules of multiple people, and also how to find an accessible location that fit within my (limited) budget. 

My biggest takeaway was how to think on my feet and be creative in a pinch. There were numerous times when the schedule was changed very last minute, however keeping calm and effective troubleshooting is imperative in big projects like this.

I also learned I can mooch off my friend's apartment until I have money for an actual photo studio. Photoshop is key, my friends.

The greatest challenge was figuring out logistics for the photoshoots. I learned how to coordinate the schedules of multiple people, and also how to find an accessible location that fit within my (limited) budget. 

My biggest takeaway was how to think on my feet and be creative in a pinch. There were numerous times when the schedule was changed very last minute, however keeping calm and effective troubleshooting is imperative in big projects like this.

I also learned I can mooch off my friend's apartment until I have money for an actual photo studio. Photoshop is key, my friends.

The greatest challenge was figuring out logistics for the photoshoots. I learned how to coordinate the schedules of multiple people, and also how to find an accessible location that fit within my (limited) budget. 

My biggest takeaway was how to think on my feet and be creative in a pinch. There were numerous times when the schedule was changed very last minute, however keeping calm and effective troubleshooting is imperative in big projects like this.

I also learned I can mooch off my friend's apartment until I have money for an actual photo studio. Photoshop is key, my friends.

QS-8

oh don't leave just yet!

all / flip magazine / queer st / toronto festival of beer / sickening 
or just contact me already

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

© Joel Louzado 2019

© Joel Louzado 2019

© Joel Louzado 2019