flip magazine

flip magazine

goal

goal

goal

objective

To create a magazine using original content

To create a magazine using original content

To create a magazine using original content

To create a magazine using original content

tools

tools

tools

InDesign, Photoshop, Illustrator, Lightroom

InDesign, Photoshop, Illustrator, Lightroom

InDesign, Photoshop, Illustrator, Lightroom

timespan

timespan

timespan

Sept – Nov 2017

Sept – Nov 2017

intent

Flip provides a voice for those who don't necessarily feel like they have one. The first issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

The key words I focused on for branding were:

Diversity
Community
Beauty
Voice

intent

Flip provides a voice for those who don't necessarily feel like they have one. The first issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

intent

Flip provides a voice for those who don't necessarily feel like they have one. The first issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

intent

Flip provides a voice for those who don't necessarily feel like they have one. The first issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

intent

The objective was to create an editorial magazine from scratch. Flip provides a voice for those who didn't necessarily feel like they had one. This issue focused gender roles, and how masculinity and femininity can offer both empowerment and oppression.

A magazine spread featuring photos of an androgynous black female model, with large serif text reading 'When did my closet become a political statement?'
Screen Shot 2018-03-07 at 8.34.57 PM

what's in a name?

The name Flip relates not only to the content, but also to the technical aspects. In order to give each perspective its own space, the magazine is dos-a-dos binded, meaning that it is one book on the back of another. The user can read about the struggles and successes of femininity, and then flip it to read about masculinity. This gives it a unique reading experience, and separates it from the digital experience.

what's in a name?

The name Flip relates not only to the content, but also to the technical aspects. In order to give each perspective its own space, the magazine is dos-a-dos binded, meaning that it is one book on the back of another. The user can read about the struggles and successes of femininity, and then flip it to read about masculinity. This gives it a unique reading experience, and separates it from the digital experience.

what's in a name?

The name Flip relates not only to the content, but also to the technical aspects. In order to give each perspective its own space, the magazine is dos-a-dos binded, meaning that it is one book on the back of another. The user can read about the struggles and successes of femininity, and then flip it to read about masculinity. This gives it a unique reading experience, and separates it from the digital experience.

what's in a name?

The name Flip relates not only to the content, but also to the technical aspects. In order to give each perspective its own space, the magazine is dos-a-dos binded, meaning that it is one book on the back of another. The user can read about the struggles and successes of femininity, and then flip it to read about masculinity. This gives it a unique reading experience, and separates it from the digital experience.

Person in women's lingerie in front of serif lowercase text reading 'FLIP: A bomb ass magazine that looks at social issues from two perspectives. Please send submissions to flipsubmit@gmail.com'

one for all, and all for one

To truly be a magazine that gave a voice to other people, I involved work from a diverse selection of people, as well as some self-generated content. I sourced a variety of different photographers, poets, authors, and illustrators.

I released a survey asking questions about people's experience with gender expression and identity, which I then took quotes from and creates spreads with. This created a sense of community, finding relatability in each quote.

one for all,
and all for one

To truly be a magazine that gave a voice to other people, I involved work from a diverse selection of people, as well as some self-generated content. I sourced a variety of different photographers, poets, authors, and illustrators.

I released a survey asking questions about people's experience with gender expression and identity, which I then took quotes from and creates spreads with. This created a sense of community, finding relatability in each quote.

one for all,
and all for one

To truly be a magazine that gave a voice to other people, I involved work from other people as well as my own. I sourced different photographers, poets, authors, and illustrators, to create content for the magazine.

To formulate the remainder of the written content, I released a survey asking questions about people's experience with gender expression and identity, which I then took quotes from and creates spreads with.

one for all
and all for one

To truly be a magazine that gave a voice to other people, I involved work from a diverse selection of people, as well as some self-generated content. I sourced different photographers, poets, authors, and illustrators, to create content for the magazine.

I released a survey asking questions about people's experience with gender expression and identity, which I then took quotes from and creates spreads with. This created a sense of community, finding relatability in each quote.

feelin the vibe

To begin my work on the magazine, even before creating actual content, I created a moodboard to understand what I was looking for. Throughout the process of creating my magazine, I returned to this moodboard to ensure that I was keeping with the original tone of the magazine.

feelin the vibe

To begin my work on the magazine, even before creating actual content, I created a moodboard to understand what I was looking for. Throughout the process of creating my magazine, I returned to this moodboard to ensure that I was keeping with the original tone of the magazine.

feelin the vibe

To begin my work on the magazine, even before creating actual content, I created a moodboard to understand what I was looking for. Throughout the process of creating my magazine, I returned to this moodboard to ensure that I was keeping with the original tone of the magazine.

Moodboard

ok i'll shut up now. here are some of my fave spreads.

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

© Joel Louzado 2019

© Joel Louzado 2019

© Joel Louzado 2019