flip magazine

there's two sides to every story

An editorial exploration of gender roles.

a magazine for everyone

a magazine for everyone

a magazine for everyone

a magazine for everyone

Flip is a magazine that provides a voice for marginalized communities, aiming to cover social issues from more than one perspective. This issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

Flip is a magazine that provides a voice for marginalized communities, aiming to cover social issues from more than one perspective. This issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

Flip is a magazine that provides a voice for marginalized communities, aiming to cover social issues from more than one perspective. This issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive. 

Flip is a magazine that provides a voice for marginalized communities, aiming to cover social issues from more than one perspective. This issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

Flip is a magazine that provides a voice for marginalized communities, aiming to cover social issues from more than one perspective. This issue focuses on gender roles, and how masculinity and femininity can be both liberating and oppressive.

my role

Across various projects within this magazine, I photographed, modelled, wrote, did makeup, and styled, in different capacities depending on the particular shoot and the respective team. This studio set work was in addition to producing and designing the magazine itself.

my role

Across various projects within this magazine, I photographed, modelled, wrote, did makeup, and styled, in different capacities depending on the particular shoot and the respective team. This studio set work was in addition to producing and designing the magazine itself.

my role

Across various projects within this magazine, I photographed, modelled, wrote, did makeup, and styled, in different capacities depending on the particular shoot and the respective team. This studio set work was in addition to producing and designing the magazine itself.

my team

my team

my team

duration
Sept – Dec 2017
tools

InDesign, Photoshop,
Lightroom

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

duration
Sept – Dec 2017
tools

InDesign, Photoshop,
Lightroom

duration
Sept – Dec 2017
tools
InDesign, Photoshop, Lightroom

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

photographers
Madeline Benevides, Mark Laubenheimer, Judy Gu

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

models
Obiri Edwards, Mel Waterman, Bree Trinity, Abigail Whitney, Shannon Isaacs

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

contributors
Daniel Lopes, Elena Matas, Vania Pagniello, Grace Mazzucchi

tools
AfterEffects, Illustrator, Premiere Pro

duration
November 2018

stylists
Celine Vallaincourt, Linh Nguyen

dos-a-dos-bind
Person in women's lingerie in front of serif lowercase text reading 'FLIP: A bomb ass magazine that looks at social issues from two perspectives. Please send submissions to flipsubmit@gmail.com'

process: name and content

process: name and content

process: name and content

To give each perspective its own space, the magazine is dos-a-dos binded, meaning that it is one book on the back of another. The user can read about the struggles and successes of femininity, and then flip it to read about masculinity. This gives it a unique reading experience, and separates it from the digital experience.

I sourced a variety of different photographers, poets, authors, and illustrators. The quotes used in the spreads are from a survey I created, asking questions about people's experience with gender expression and identity. This created a sense of community, finding relatability in each quote.

To give each perspective its own space, the magazine is dos-a-dos binded, meaning that it is one book on the back of another. The user can read about the struggles and successes of femininity, and then flip it to read about masculinity. This gives it a unique reading experience, and separates it from the digital experience.

I sourced a variety of different photographers, poets, authors, and illustrators. The quotes used in the spreads are from a survey I created, asking questions about people's experience with gender expression and identity. This created a sense of community, finding relatability in each quote.

To give each perspective its own space, the magazine is dos-a-dos binded, meaning that it is one book on the back of another. The user can read about the struggles and successes of femininity, and then flip it to read about masculinity. This gives it a unique reading experience, and separates it from the digital experience.

I sourced a variety of different photographers, poets, authors, and illustrators. The quotes used in the spreads are from a survey I created, asking questions about people's experience with gender expression and identity. This created a sense of community, finding relatability in each quote.

moodboard

moodboard

moodboard

This is the moodboard I created to understand the visual content I was looking for. Throughout the process of creating my magazine, I returned to this moodboard to ensure that I was keeping with the original tone of the magazine.

This is the moodboard I created to understand the visual content I was looking for. Throughout the process of creating my magazine, I returned to this moodboard to ensure that I was keeping with the original tone of the magazine.

Before starting my project, I created two moodboards which conveyed the emotions I was aiming for. The first was 'Flamboyant,' meaning exuberant and feminine. I wanted something that felt elegant but strong. The second was 'Satanic,' a hyperbolic element that helped give the piece the humour it needed.

Moodboard
covers-big
credits

cover shoot

Shot by Madeline Benevides, the cover was unique in that it needed two of them, one for each side of the magazine. I chose natural elements that signified each of the two sexes' respective genetalia. It was important to me that the models appeared nude, as I didn't want any clothing to distract from the people themselves.

I directed and did the makeup for this shoot.


cover shoot

Shot by Madeline Benevides, the cover was unique in that it needed two of them, one for each side of the magazine. I chose natural elements that signified each of the two sexes' respective genetalia. It was important to me that the models appeared nude, as I didn't want any clothing to distract from the people themselves.

I directed and did the makeup for this shoot.


cover shoot

Shot by Madeline Benevides, the cover was unique in that it needed two of them, one for each side of the magazine. I chose natural elements that signified each of the two sexes' respective genetalia. It was important to me that the models appeared nude, as I didn't want any clothing to distract from the people themselves.

I directed and did the makeup for this shoot.


flip-cover-shoot-1
flip-cover-shoot-2
flip-cover-shoot-3
flip-cover-shoot-4

toxic

This was the shoot that I shot and directed. I poured slime (food colouring and honey!) on the models to represent toxic masculinity.

toxic

This was the shoot that I shot and directed. I poured slime (food colouring and honey!) on the models to represent toxic masculinity.

toxic

This was the shoot that I shot and directed. I poured slime (food colouring and honey!) on the models to represent toxic masculinity.

toxic-2
toxic-3
toxic-1
toxic-4

challenges and takeaways

challenges and takeaways

challenges and takeaways

My greatest challenge was finding a design style that complimented the content. I discovered that by simplifying the design, it allowed the pictures to speak louder.

My greatest challenge was finding a design style that complimented the content. I discovered that by simplifying the design, it allowed the pictures to speak louder.

My greatest challenge was finding a design style that complimented the content. I discovered that by simplifying the design, it allowed the pictures to speak louder.

flip-side

oh don't leave just yet!

all / flip magazine / queer st / toronto festival of beer / sickening 
or just contact me already

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

oh don't leave just yet!

all / flip magazine / queer st / osheaga rebrand / sickening

© Joel Louzado 2019

© Joel Louzado 2019

© Joel Louzado 2019